Best Choice® and Clearly by Best Choice™ were recently honored with 2023 American Package Design Awards from Graphic Design USA. The two award-winning designs were created by Daymon Creative Services, AWG Brands’ partner in packaging development.
The two winners included the Best Choice® Kettle Chips and the entire Clearly by Best Choice™ line redesign. The new kettle chips were launched in late 2022 and feature Best Choice®’s rebranded center store look. The packaging builds cohesion and brand awareness through consistent designs that add personality to each product through colors and font selection. The Clearly by Best Choice™ packaging redesign calls out the “free from” nature of the brand since all food products are free from artificial flavors and synthetic colors. Through a natural and consistent color palette and a focus on claims and health benefits, communication of the brand promise sits at the forefront of the new design and maximizes brand recognition.
