Welcome
Welcome to The Global Grocer
The rapid growth of the Hispanic population across the United States is reshaping communities, cultures, and commerce—and grocery retail is at the forefront of this shift. Today, Hispanic consumers represent one of the fastest-growing demographic groups, with buying power that continues to grow rapidly. For grocers, this trend isn’t just about demographics; it’s about the opportunity to evolve in ways that resonate with a diverse and dynamic customer base.
La Michoacana
La Michoacana refreshes its iconic brand with modern packaging, an elevated logo, and an even more indulgent line of authentic flavors.
Scent Innovation:
We are a European company based in Spain with 21 years of experience in manufacturing Reed diffusers and car air fresheners.
Programs
AIM’s Hispanic Ad Group: A Bold Step Toward Community, Connection, and Growth
AWG is proud to introduce its new AIM-managed, Hispanic Ad Group—a dynamic initiative designed to help member retailers thrive by authentically connecting with one of the fastest-growing consumer segments in the U.S. This isn’t just advertising—it’s a celebration of culture, flavor, and community.
AWG Brands
Private Brands Thrive Worldwide
Consumers have come to know private brands as the best way to save money while buying quality items. Additionally, private brand items have become a core way retailers differentiate themselves in a fiercely competitive grocery landscape.
San Marcos
Founded in 1949 in Puebla, Mexico. - 70+ years of authentic tradition. - Over 123 products in portfolio. - Trusted by families across Mexico and beyond.

























