The fundamental 4-P principles of merchandising are Product, Placement, Price and Promotion.

Capturing consumers’ attention and retaining it is an opportunity every retailer has in the highly competitive grocery industry. A store’s unique blend of pricing, assortment, and customer service feeds into the value proposition consumers come to know and appreciate in their store. One way AWG retailers can differentiate themselves from the competition is by offering items for distinct shoppers through the AWG Expanded Variety program.

Finding "The New Floor" means understanding that the independent pharmacy sector isn’t just about filling prescriptions anymore—it’s about adapting to a new healthcare environment. With a commitment to innovation, a focus on patient-centric services, and a willingness to embrace change, independent pharmacies can thrive well beyond the traditional confines of their business models.

As we celebrate a century of excellence at AWG, we reflect on the importance of enduring partnerships in navigating the evolving retail landscape. As we kick off another 100 years of excellence, P&G will continue to partner with AWG, empowering members to maximize their potential by focusing on the fundamentals of the value equation.