Welcome

Welcome

This issue of COMPETE Magazine is all about being best in class. From private brands to value proposition messaging to digital coupons and omnichannel marketing, today’s local independent grocers must provide best in class solutions and offerings to their customers and employees to set them apart from their competition.

Vendors

Totino’s Heats Up Game Day with Pete Davidson

General Mills continued its consumer-centric approach with a significant move from one of its beloved brands, Totino’s, during Super Bowl 58.

AWG Brands

Best in Class Community Engagement

The Save-A-Label® program has served as a beacon of community support, strengthening the bond between AWG member retailers and their communities. What initially began as a short-term promotion to aid local grocers in backing their communities has evolved into a permanent fixture, owing to its popularity.

AWG Programs