Meeting the ever-growing demand by consumers for more Asian food offerings, Schwan’s Consumer Brands has created the Asian Destination merchandising model. This innovative model is elevating the shopping experience for consumers seeking out a variety of global flavors, while also boosting sales velocities in the category.
Since 2020, Schwan’s has seen retailers with Asian Destination models report an average sales lift of 39%.
Schwan’s is here to work with retailers and help them implement the model, which includes a proprietary category review process.
