Introduction: 2007
Products offered: 212
Categories covered: 14
Departments: Center Store, Frozen, Dairy
Top categories: Snacks, Spices/Seasonings, Baking Products
Brand Role: Margin enhancer, image creator
Positioning: High quality, minimally-processed lifestyle products
Consumer Profile: Nutrition-conscious and health-aware consumers
Comparable items: Organic and specialty national and competitor private brands
Organic, gluten free, plant-based, and more. Clearly by Best Choice™ products are free from artificial flavors and synthetic colors and help support your lifestyle wherever you are. They’re also 100% guaranteed. Better-for-you products you can trust at a price you can afford.
Clearly by Best Choice products and labels are all developed and owned by AWG.
Clearly by Best Choice™ is a registered trademark of AWG.
Bestchoicebrand.com
With a focus on claims and health benefits, communication of the free-from brand promise sits at the forefront of this design.
The design architecture focuses on typography as the main visual point of interest for the packaging. The natural look of the design is inviting and lets the product claims and communication stand out, while a muted background color conveys a “better for you” feeling. Small areas of bold color enhance shoppability, while simply composed imagery is used sparingly to maintain the type-driven approach of the design.”
Clearly by Best Choice products and labels are all developed and owned by AWG.
Schwan’s Consumer Brands has created the Asian Destination merchandising model. This innovative model is elevating the shopping experience for consumers seeking out a variety of global flavors, while also boosting sales velocities in the category.