For their entire 40-year existence, AWG Brands have been known for their guaranteed
quality to both member retailers and consumers. But how does the AWG Brands team
back up that quality guarantee? It’s done through extensive testing of both new and
existing items, product transparency to consumers, and two-way communication on
active customer service channels.
A new partnership with Daymon, an Advantage Solutions company, will continue these
long-standing best practices to ensure both member retailers and consumers that when
they buy Always Save, Best Choice, Clearly by Best Choice, and Best Choice Superior
Selections products, they can trust the quality and value they’re receiving. While each
brand has a distinct target market, the competitive advantage they offer AWG member
retailers is deep-rooted throughout the mission of AWG Brands. The quality
expectations of each distinct brand will be supported with this partnership.
Always Save, the AWG Brands opening price point brand, doesn’t skimp on quality
demands of value-seeking consumers. Always Save products adhere to strict standards
to align with these expectations. When it comes to Best Choice Family of Brands
products, they will continue to meet rigorous quality standards to compare to their
equivalent competitive brands. For Best Choice, that means aligning to the formula
specifications of the national brand comparison items.
The partnership with Daymon extends into multiple areas that make up AWG Brands’
Quality Assurance. AWG Brands will use Daymon’s proprietary RIVIR platform for all
product specifications. This centralizes vendor partner submissions and product
specification maintenance, ultimately streamlining the speed to shelf for new items for
member retailers. RIVIR will also allow AWG to customize data fields commonly
requested for food safety and regulatory needs, with the ability to respond quickly to
consumer questions coming through AWG Brands’ customer service teams. These
teams answer upwards of 2,800 consumer inquiries each year and help facilitate the
AWG Brands 100% Guarantee through coupons for free or discounted products when
necessary.
A new, state-of-the-art testing facility enables the more than 3,000 annual product tests
to deliver even more transparency to member retailers and consumers. The
experienced team working in this testing facility ensures all vendor partner information
entered in RIVIR is accurate. Then, when it translates through to the consumer-facing
websites of alwayssavebrand.com and bestchoicebrand.com, consumers can trust the
results they see on specific product landing pages accessed either via the QR code on
packaging or the product search on the website. This is an integral part of transparent
product specifications disclosure to consumers and is meant to help build loyalty to the
products found exclusively at AWG member retailers.
This AWG Brands investment in a new partnership further reaffirms to AWG member
retailers that the entire portfolio of private brands offered by AWG will remain at the
forefront of quality and value for years to come.
From social media post links to QR codes on product packaging, product landing pages are
accessible to consumers everywhere. By working with the Daymon RIVIR team, AWG Brands provides nutrition facts, ingredients, allergens, product information, and brand information on each product page. These pages stay live on the AWG Brands websites for three years after the product is discontinued to ensure every product available to consumers has information ready.
Throughout the AWG Brands portfolio, our number one commitment to AWG retailers and their consumers is a 100% quality guarantee,” said Tye Anthony, AWG Chief Merchandising and Marketing Officer. This partnership, and the deepening of our support of a first-class quality assurance program, recommits to that promise.
Tye Anthony
AWG Chief Merchandising & Marketing Officer
