They understand the value and quality of private brands. Data shows that even high-income households (earning over $100,000) are switching to private brands. They aren’t just looking for a lower price; they are looking for value without compromise. They want bold flavors and unique ingredients, without paying premium prices, and they trust private brands to deliver.
The competition in the elevated private brand space has increasingly intensified as more retailers want to capture their share of the market. Within the last five years, Walmart launched bettergoods, Target has expanded its Good & Gather brand, Kroger’s Private Selection continues to grow, Trader Joe’s has capitalized on private brand innovation, and Costco’s Kirkland Signature has seen significant investment.
AWG’s Superior Selections by Best Choice brand rivals the competition, helping member ret a i le r s co m pe t e w i th national competitors while connecting with shoppers through top-tier experiences at prices they can feel good about. Through the recent rebrand of the Superior Selections by Best Choice name, logo, and packaging, the products stand out on shelf and make shopping easy
- Brand Mark – Logo communicates the elevated experience while connecting the value associated with Best Choice.
- Title Band – Utilizes a sophisticated font and romance language to convey the uniqueness of the product.
- Flavor Cue Imagery – Connects shoppers to the special ingredients and bold flavors.
- Product Image – Hero image shows appetite appeal in a fresh and dynamic representation utilizing a warm and natural setting.
- Field Color – Grabs consumer attention with solid, rich tones.
- Guarantee Logo (usually on the back of package) – Reinforces the quality of the product.
- Ingredient Claims – Calls out important product information in an easy to read format.
- Dual Orientation – when applicable allows for multiple merchandising opportunities for the discerning customer.
Order Superior Selections by Best Choice for the holiday season on Web Sales!
