Celebrating 25 years of culinary creativity and elevated experiences, Superior Selections® by Best Choice® is receiving an updated logo and packaging design this year! This brand delivers delight to consumers who want gourmet products made affordable. Through unique flavors and special ingredients, Superior Selections by Best Choice inspires every home chef to be the hero of the kitchen, and create moments of pride and joy at each meal occasion.
- 125+ products
- Departments: center store grocery, frozen, dairy
- High quality, unique, elevated products
- Comparable to competitors’ elevated brands including Costco’s Kirkland Signature, Trader Joe’s Kroger’s Private Selection, Hy-Vee Select
- Hi-Lo pricing strategy and price parity with competitors’ “Best” portfolio private brands
bestchoicebrand.com/superiorselections/
Food should be savored, loved, and enjoyed whether alone or with my family and friends. Superior Selections® by Best Choice® products are quality, delicious foods that complement my favorite recipes, add a touch of something special to weeknight dinners, or provide a sweet treat to the end of my day. Carrying a 100% guarantee, these products help me elevate my everyday meals at a price that feels just right.
Consumer Perspective
