Private brands, own brands, house brands, generic brands, private label. No matter what they’re called, they’ve been around for a long time. Private brands across the industry continue to grow as consumers search for products that meet their quality and value expectations.
Industry studies have a treasure trove of information related to private brands.
Want to explore the mother lode? Here’s the gold mine:
https://www.fmi.org/forms/store/ProductFormPublic/power-of-private-brands-2024
https://www.circana.com/intelligence/reports/2024/cpg-private-brands-update/
https://daymon.com/2024-private-brand-intelligence-report-2/
