In 2025 shoppers are still trying to save. Things like high interest rates, tariff increases, and inflation have shoppers looking at other ways to level out their budgets. Shoppers are fighting back by choosing private label products, buying in bulk and most importantly taking advantage of discounts and promotions.
One way you can fight back is by taking advantage of AWG’s robust digital coupon program. In 2024 shoppers redeemed over a million dollars in fully funded offers. Let me say that a different way, AWG member retailers using Digital Coupons helped their shoppers save over a million dollars, and they were fully funded by someone else. AWG member retailers are looking for ways to bring value to their shoppers while also being mindful of their bottom line, and digital coupons is one way to do just that. The other statistic that will knock your socks off is the basket lift when a digital coupon is used. Shoppers at AWG member retailer locations had a basket lift of $42 over the baseline.
Let the AWG marketing and advertising department help you drive increased sales through digital coupons and loyalty marketing. For information about the programs available trough AWG email jeremy.butcher@awginc.com
