Expressions Card Kiosks recently changed the greeting and gift card industry by releasing their greeting & gift card kiosk. Their stand alone point of sale provides your customers with thousands of high quality, greeting card selections for every occasion, all of which are fully customizable and able to be created on demand. The card kiosk allows users to not only solve the number one cited problem in the greeting card industry (the card doesn’t say exactly what I want it to say) by allowing customers to write whatever messaging they wish, but it takes customization multiple steps further.
Customers can seamlessly upload photos from their phone into their greeting card designs creating a unique, personalized, and sentimental keepsake and they can do it in just a few seconds. This is a giant leap forward in personalizing greeting cards and the first time technology like this has created the opportunity to create such a unique product. Within the multi billion dollar greeting card industry all of the sales growth belongs to companies that have created personalization tools and Expressions Card Kiosks has taken that concept to a new level with this feature. Not stopping there the kiosk takes things one step further.
Customers can create a completely new product with their personalized greeting card (custom message and photos embedded) by then selecting to purchase an electronic gift card from hundreds of major retailers. The gift card is printed inside the greeting card and is redeemed by simply scanning a QR code and choosing either their mobile wallet (Apple or Google) or the retailer’s app. Think Starbucks. This completely new ability to integrate a greeting card and gift card now allows customers to purchase sentiment (the greeting card) and a gift (gift card) all in one transaction.
Expressions Card Kiosks designed the kiosk to be highly profitable with a fast ROI. Net margins above 70% are easily achievable due to the high capacity of the commercial FUJI printer at the heart of the kiosk. Holding 450 sheets of 120lbs card stock, the kiosk is only serviced after generating thousands of dollars in sales and then that service is performed in under 5 minutes.. by simply adding three reems of card stock into three trays of the printer and locking the kiosk. Expressions has built in all regular maintenance and toner change outs into a parallel turnkey service program paid for as cards sell, so retailers can focus elsewhere. The fact is, at even three sales per day the kiosk has a ROI under 24 months while giving retailers the ability to offer multiple products in a unique experience to their customers.
Expressions Card Kiosk redefines both the greeting card aisle and gift card end caps and it does it in just 4 sq ft. It redefines merchandising, precious space needed, and does it by innovating on an old established product that customers desire.
