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Empower fresh

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In the grocery industry, every basis point matters and every second counts. AWG members are turning to EmpowerFresh—a modern AI-powered platform purpose-built by food industry professionals to help grocers win at produce. EmpowerFresh delivers much more than margin growth. It tackles labor challenges, helps ensure consistency across departments, and builds resilience through smart automation, business intelligence, and practical training tools.

Why Produce First? Because It Drives the Store
EmpowerFresh focuses on produce because it’s where independent grocers gain their competitive edge, representing up to 30% of total store net profit while driving higher trip frequency, basket size, and loyalty. Further, shoppers view the produce department as a barometer of store quality, so EmpowerFresh ensures that impression is always a positive one. And, as the single largest source of food waste and lost margin, the produce department needs to be spot on!

Creating Measurable Margin and Inventory Return on Investment
EmpowerFresh is not just streamlining work, it’s boosting performance. Consider these results from current AWG members, who are on average gaining 2.73% or 273 bps in gross margin:

Sales gains are driven by increased in-stock position, 40% of produce sales are impulse driven.
Shrink reduction is driven by right sizing orders in highly perishable categories, like cut fruit. Right items at the right times.
Retail optimization: Our Business alerts and promotional planning tools give visibility into the perfect price.
Markdown reduction driven by the perfect quantities and orders. Never have to reduce aged inventory again!


Tired of trying to scan out produce for shrink purposes? Stop! EmpowerFresh can show you financials and opportunities in real time.
At your volume, what would an increase in margin percentage of +2.73% represent in dollars?

From Hours to Minutes: Labor-Saving Technology
Powered by regenerative machine learning, EmpowerFresh’s digital order guide significantly reduces produce ordering time to just 30 to 45 minutes, down from 60 to 90 minutes—a 40–66% reduction. By driving good practices time saved goes directly back into strengthened customer service, stronger floor merchandising, and improved store operations.

Built for the Labor Challenges of Today
Retailers face a perfect storm in today’s labor market: tens of thousands of unfilled produce roles, a generational workforce gap, high turnover, and fewer and fewer produce professionals. EmpowerFresh helps bridge that gap by making ordering intuitive and easy for all team members. Our standardized workflows help reduce turnover friction, improve onboarding, and ensure consistency even among a younger, less experienced workforce. With our proprietary narrow AI algorithm, even rookies can achieve a +90% accuracy in ordering. Hire leaders, let our tools do the rest!

More Than Ordering: A Full Suite of Tools
EmpowerFresh is not a one-trick solution, it’s a full-stack platform with tools that touch every corner of the produce department. Use AI to make smarter orders, write effective ads, spot profit risks early, track competitors, and monitor inventory and sales performance in real time, all using one solution.

The Future Is Here—and Independent Grocers Can’t Afford to Wait
As independent retailers face unprecedented competition and large chains pour millions into AI infrastructure, EmpowerFresh levels the playing field for AWG members. It transforms AI from a buzzword to a business benefit. Retailers using EmpowerFresh report achieving an 80% reduction in out-of-stocks, a 25% reduction in shrink, 20% labor efficiency gains, and 3% top-line sales growth.

To schedule a demo, contact us at: Sales@EmpowerFresh.com

AI won’t take your job. Someone
who learns how to use AI will.
— Dr. Larry Grays
The only native A.I Company built by the industry!

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