As AWG ends its second full year facilitating the Retail Marketing Network (RMN), the data shows that the progress this program has made is impressive. The first year was a period of learning and growth, setting the stage for subsequent successes. As the second year concludes, AWG reflects proudly on its achievements, including the fact that we are now offering participating members an RMN revenue share at the end of each quarter, highlighting the program’s value.
Ongoing efforts have centered on driving incremental sales, boosting customer engagement, and providing personalized content. These initiatives have enhanced the shopping experience and increased basket sizes. Vendor-funded content and strategic initiatives have driven traffic to members’ stores, strengthening their market position.
Steven Maresca, Associate Marketing Manager for Houchens Food Group said, “We have been extremely pleased with the content from the AWG RMN program, including the customer engagement with the content. The partnership with AWG RMN is a valuable resource for tapping into vendor marketing dollars. We look forward to seeing the continued growth of this program!”
Since its launch, RMN has provided AWG member retailers with advanced marketing tools and strategies, transforming their customer connections. Over the past two years, RMN has become a key component of AWG’s mission to support and elevate independent retailers.
The RMN team remains committed to supporting members and driving continued growth and sales.
Partner with us today!
Contact: Logan Bayless – Logan.Bayless@awginc.com or Carissa Teschner- Carissa.Teschner@awginc.com
For more details, please visit AWG’s Retail Marketing Network.
