HomeCompete i18 DiscoverEarning an A+ in AWG Brands Promotions

Earning an A+ in AWG Brands Promotions

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From impactful ads to eye-catching displays, here are top-of-the-class examples of how AWG member retailers are promoting AWG Brands in-store and online.

Member retailers looking for assistance promoting AWG Brands in store and online can contact their AWG Brands Sales Specialist. Discover more resources on the back cover of this magazine.

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Welcome

The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.

COMPETE Magazine is an AWG publication featuring strategies, tips, industry insights, and practical advice on today’s most relevant and pressing topics. Each issue includes information on the competitive grocery landscape and how retailers can continue growing their business in the face of modern challenges.

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