In today’s competitive retail landscape, standing out requires more than just great products—it demands strategic marketing, seamless execution, and a partner who understands your unique needs. That’s where the AIM Ad Group steps in. As the in-house Advertising and Innovative Marketing department of Associated Wholesale Grocers (AWG), AIM supports approximately 1,300 member retailers, representing around $6 billion in retail sales. Here’s why joining AIM is a game-changer for independent grocers.
Who We Are
AIM is more than just a merchandising and ad planning group—it’s a dedicated partner in your retail success. Working closely with AWG’s Advertising & Marketing department, AIM delivers comprehensive in-store and omnichannel marketing solutions tailored to help retailers thrive in their local communities.
What We Do
AIM collaborates with vendors and AWG division teams to execute growth-driven promotional and merchandising strategies. These efforts are seamlessly integrated with AWG’s base plans to maximize the power of the entire retailer network. Weekly programs include:
- Email, text, and digital coupon campaigns
- Joint planning and vendor negotiations
- Custom promotions and merchandising support
Why It Matters
At AIM, the mission is clear: equip member retailers with the tools to uplift their communities. From securing competitive pricing to crafting compelling advertisements, AIM ensures that every retailer has the resources to attract and retain local consumers. Even in challenging times, AIM has demonstrated resilience—achieving 11 consecutive years of sales growth and ending 2024 on a high note despite market shifts.
What Sets AIM Apart
AIM offers a suite of exclusive benefits that make membership not only valuable but essential:
- No membership fees
- Automated billing with promotional funding (billbacks)
- Exclusive deals and discounts
- 8,000–10,000 ongoing TPRs & EDLCs
- Private brand events and sweepstakes
- Quarterly business reviews and new item programs
- Digital coupon deals and RMN revenue sharing
- Dedicated AIM specialists and graphic artists
- Customizable themed ads and full-year marketing calendars
- Turnkey content for in-store and social media marketing
- System integration and direct communication of advertising plans
- Order reminders and updates across all AWG departments
The Bottom Line
Joining AIM means gaining a strategic partner committed to your growth. With unmatched support, innovative tools, and a proven track record, AIM empowers independent retailers to compete—and win—in today’s dynamic market.
