It’s true that a picture is worth a thousand words, and quality photography helps to sell products. With thousands of products offered in a grocery store, retailers often face challenges in accessing professional imagery for their marketing and sales efforts. That’s why AWG offers a valuable resource: the AWG Brands Image Archive. This archive provides a comprehensive collection of images for AWG Brands products, empowering AWG member retailers to enhance their advertising, online presence, and in-store merchandising.
What is the AWG Brands Image Archive?
The AWG Brands Image Archive is a centralized repository of high-resolution product images specifically designed for AWG member retailers and their third-party partners. Hosted on the Canto platform, it offers easy access to product images taken from different angles. These images can be downloaded in various formats and are updated continuously as product packaging is redesigned and new products are added to the portfolio.
In addition, private brands can achieve stronger digital representation thanks to the AWG Brands Image Archive. Third-party partners such as online shopping and digital coupon providers pull in images automatically through an API to their sites.
In addition, private brands can achieve stronger digital representation thanks to the AWG Brands Image Archive. Third-party partners such as online shopping and digital coupon providers pull in images automatically through an API to their sites.
Third Parties Actively Working with the AWG Brands Image Archive
- A2 Advertising
- BreezeAI
- Circana
- Door Dash
- eComm
- eGrowcery
- Freshop
- Shift4
- Huron
- Instacart
- iPro
- Mars
- PureRed
- Shipt
- AWG StoreFront
- Thryveai
- Uber Eats
- WynShop
How Can Retailers Utilize the Image Archive?
The versatility of the AWG Brands Image Archive allows retailers to leverage its content across various marketing and sales channels:
- Advertising: Utilize print-quality product images for ad circulars and flyers. High-quality visuals can significantly improve ad engagement and help customers find what they are looking for in-store.
- Online Shopping Platforms: Populate e-commerce website or online shopping app with accurate and appealing product images. Clear visuals are crucial for customers making purchasing decisions online and can increase conversion rates. Product photography is taken at up to six different angles allowing online shoppers to see around an entire package, just like if they were to pick up a product in a physical store.
- Digital Marketing Content: Enhance social media posts, email newsletters, and website content with eye-catching product imagery. Updated visuals are key to effective digital marketing campaigns.
- In-Store Signage and Merchandising: Print high-quality images for in-store signage, shelf talkers, promotional displays, and point-of-sale materials. Consistent branding and attractive visuals can improve the shopping experience and drive impulse purchases.
- Third Party Vendor Partner Integration: If a member retailer has a third-party provider not yet connected with the AWG Brands Image Archive through an API integration, providers can connect with awgcantosupport@awginc.com.
Benefits for AWG Member Retailers
- Time Efficiency: Quickly access a vast library of ready-to-use images, reducing content creation time.
- Cost Savings: Eliminate the expense of professional photography and image editing.
- Professional Quality: Ensure all marketing materials feature high-resolution, consistent, and professionally shot product images.
- Brand Consistency: Maintain a unified brand image across all channels by using updated AWG Brands imagery with current packaging representation.
- Increased Sales: High-quality visuals can attract more customers, enhance the perceived value of products, and ultimately boost sales.
Accessing the Archive
Member retailers and approved third-party partners can access the AWG Brands images via: awg.canto.com/v/AWGBrands
First time users will need to click the “Register Now” option
Users will then be prompted to fill in their contact information and include the invitation code:
AWG member retailers can contact awgcantosupport@awginc.com with any questions.
