The Perfect Recipe for Cross Merchandising
Dessert decorating products provide everything you need to turn a crowd-pleasing recipe into a magical family memory. From icing to sprinkles and everything in between, these products are easy to use, taste delicious, and help sweet treats come to life. Sprinkle on the excitement this holiday season and bring everyone into the fun of decorating!
TOP ITEMS/CATEGORIES:
- Cookie icing dries smooth for easy stacking.
- Gel food coloring won’t thin frostings or mixes. Our easy-to-mix formulas create the perfect color every time.
- Sprinkles add a pop of color to every treat – from cookies and ice cream to yogurt and pancakes.
- Writing gels come in a variety of colors that stand out on any treat.
MERCHANDISING TIPS:
- Intergrade with your bakeware items.
- This layout helps to inspire creativity at the shelf.
- Our goal is to simplify the consumer purchase process, making it easy to understand and basket build
Icing on the Cross Merchandising Cake
Bakeware remains in demand as consumers continue baking hobbies that started during the early days of the pandemic. Retailers can attract bakeware shoppers in the 4ththquarter by offering the right assortment with the right features that consumers are looking for. Metal Bakeware is the number one material preferred by consumers with 72% preferring non-stick coating.
Consumer Trends
- 50% of consumers are baking once a week
- 54% of consumers plan to purchase bakeware in the next 12 months
- 42% plan to replace an existing item while 31% are purchasing new item to go with new recipe
Top Selling Items in Q4
- Cookie Sheet
- Cake Pan
- Oblong Pan
- Muffin Pan
- Loaf Pan
Merchandising Tips
- Add shelf of cookie sheets to sugar/flour grocery endcap
- Add shelf of oblong pans and cake pans to cake mix endcap
- Stack roasters next to turkeys
