Introduction: 1984 Products offered: 2966 Categories covered: 99 Departments: Center Store, Frozen, Dairy, Meat, Seafood, Bakery, Produce, Non-Food, Health, Beauty, General Merchandise Top categories: Paper/Plastic products; shelf stable vegetables; water, soft drinks, mixes Brand Role: Margin generator, basket builder Positioning: Comparable to National Brand Equivalent Consumer Profile: Mainstream shoppers looking for better prices Comparable items: National Brands Compare and save with Best Choice®. Products across the Best Choice® brand meet or exceed quality standards of name brands, while saving you money. From the pantry to the freezer and the medicine cabinet to the cleaning supplies closet, Best Choice® has something for every area of your home. Backed by a 100% guarantee, you can trust Best Choice® for thousands of quality products at the right price. Best Choice® is a registered trademark of AWG.
The new Best Choice design creates a high level of consistency across all SKUs with common brand background color along with a proprietary brush stroke that ensures brand presentation and contrast across all packages. SKU-specific personality has product descriptions taking center stage.
Brush colors on top and bottom: “The brush stroke colors change per flavor or category and frame the label at the top and bottom”
Logo (show the VMC logo in outset box) “Best Choice has two logos.The horizontal logo is for food items while the circular logo is for non-food items. The consistent brand name tells customers there’s comparable value in no matter which logo they see. For Best Choice food items, the logo is always centered so it’s prominent. For Best Choice non-food items, the logo is left-set.”
The image “Best Choice imagery is simple, yet prominent. When flavors exist, flavor cues help communicate the differentiation between the varieties.”
The product description: “Typography is the personality of the design and changes per category and sometimes per SKU.”
Facts up Front “Best Choice makes it easy for consumers to understand key nutritional facts of the products with prominent Facts Up Front.”
QR code “QR codes link to product landing pages on bestchoicebrand.com. Best Choice wants to be as transparent as possible with consumers about how their products are sourced and what they contain.”
100% Guarantee “Best Choice products come with a 100% customer satisfaction guarantee. In fact, if a customer is not fully satisfied with a Best Choice product, they can return it to the store or let the AWG Brands Customer Service team know and receive a full refund.”
Best Choice- the anchor of the AWG Brands family. Known as the brand that meets and exceeds quality standards of national brand alternatives while also saving you money.
For retailers, this brand generates margin and helps build baskets. The sales of Best Choice products continue to trend upward. The Best Choice brand offers a variety of different promotional aspects from digital coupons to Super Sales. Each of these promotional opportunities are by event. These products are offered at a price point consumers will love for the high quality of the products. The price is based on the national brand equivalent and not the private brands of a competitor. We set prices based on Hi-Lo pricing strategy. Consumers who purchase Best Choice products are looking for the best alternative to name brand products. The value is still found in these products, but at a lower price point, because of this we have seen a higher average gross margin than national brand equivalent. Retailers who carry Best Choice products will be building brand loyalty that will have consumers coming back for more.
Best Choice products and labels are all developed and owned by AWG.
