HomeCompete i18 DiscoverShining a Light on General Merchandise

Shining a Light on General Merchandise

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Center store grocery items might be the products most people think of when they consider private brands, but within the AWG Brands portfolio, hundreds of general merchandise products help AWG member retailers extend Best Choice throughout the store. Let’s take a look at some of the product assortments available.

Batteries

Best Choice batteries come in all shapes, sizes, and voltages for consumers’ everyday needs. The newest offering is the Best Choice 2032 Coin Battery, commonly used for car key fobs, watches, garage door openers, and more. Best Choice batteries also come in display options to help member retailers cross merchandise them in key locations throughout the store. 

Lighters & Fire Needs

Whether customers are looking for a solution to lighting fireplaces, grills, candles, or camping stoves, the Best Choice broad assortment has a lighter to fit the bill. Wind resistant, child proof, long reach, and flexible reach lighters are all available with features like fuel level windows and adjustable flames to meet consumer needs. Best Choice offers a complete assortment of charcoal, as well as fire logs and lighter fluid. Stocking these items rounds out the one-stop shoppability of the charcoal aisle. 

Lightbulbs

An essential in everyone’s homes, lightbulbs are a core general merchandise item, especially when consumers don’t want to have to go somewhere else to fill a quick need. A new assortment of lightbulbs helps consumers meet basic lighting needs without confusion or high costs.

Cleaning Needs

Who wants to spend a lot of money on items that are just going to get dirty? Best Choice cleaning gloves and sponges make quick work of clean up time while being a perfect value for consumers. Gloves are available in multiple weights and sizes, and sponges come with various features to meet distinct cleaning needs. Plus, disinfectant sprays make cleaning jobs easier, helping to clean and sanitize surfaces.  

Automotive 

Did you know Best Choice carries motor oil, transmission fluid, antifreeze and coolant? These general merchandise staples have been in the portfolio for years and meet the most basic car needs. Put these products on shelves as a convenient option for consumers so they don’t have to make a specialized stop.

…and More!

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Welcome

The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.