AWG Brands is proud to introduce its newest addition, Hello World by Best Choice, a brand dedicated to babies. Hello World by Best Choice provides parents with diapers, wipes, and health and wellness essentials for their little ones.
Parents, especially first-time parents, are looking for trusted products to give their children the best, while also balancing the new expenses of parenthood. The new brand communicates that Hello World by Best Choice is an expert in baby care, while also being endorsed by Best Choice, which connects consumers to the quality and value that they’ve already come to love. In addition, the brand carries AWG Brands’ 100% Customer Satisfaction Guarantee, adding to consumer confidence.
A new vendor partner is producing Hello World by Best Choice diapers, which have advanced technology to keep babies dryer and protect against leaks. Count sizes have also been adjusted to better match the national brand. Pricing is up to 30% below the national brand to help member retailers deliver value.
In-store signage, digital coupons, and promotional support will help launch this new brand to member retailers and their consumers. Talk to your AWG Brands Sales Representative to learn more.
Hello World by Best Choice Highlights:
- 29 baby products
- Quality consistent with technical and/or nutritional specifications of national brand equivalent item
- Comparable fragrances and sizing assortment to mainstream national brands
- High-low pricing strategy with lower cost, but higher average gross margin than the national brand equivalent. Incremental digital coupons add additional savings to consumers.
Brand Statement
Every moment with your baby is precious. That’s why Hello World by Best Choice is dedicated to providing parents with essentials that support your baby and your budget. Our commitment to quality gives you peace of mind so you can focus on what truly matters – creating lasting memories with your little one. Your baby says hello to new things every single day. Hello World by Best Choice is here for the welcome!
