What better way to wrap up 2022 than with big holiday sales? AWG Brands has several marketing and merchandising initiatives to make your holidays extra merry.
Marketing
Through the AWG Brands’ Event Marketing Themes, your store has a complete marketing campaign ready to deploy. There are six themes available for Events 12 and 13. You can find graphics matching these themes in the AWG Brands Retailer Playbook. These graphics can be used in ads, for signage, on digital platforms, and more! The “Thankful” and “Holiday Favorites” themes are also complete with supplemental ads and endcaps.
Community Giving
Looking for a way to give back to your community this holiday season? The Meals for the Hungry program is the perfect solution. This holiday food drive program benefits your community by providing donations to the local food pantry of your choice and by allowing your customers to help others in need close to home. We’ve made participation easy by putting all the parts together for you.
Why is this program a win? Not only will you give back to your community and create positive public relations among your customers, but you can also make 18-23% gross profit. Scan the QR code to learn more, and head to eCOMM to purchase your sign kit.
Merchandising
Seasonal end caps help consumers quickly find the items they are looking for during the busy holiday season and help spur impulse purchases. AWG Brands has several holiday endcaps and planograms:
- Best Choice Baking
- Clearly by Best Choice Baking
- Thanksgiving Savings
- Holiday Favorites.
Scan the QR code to see each of these planograms.
Shippers, displays, and dump bins are other great ways to increase incremental sales and merchandise additional seasonal products during the holidays. Plus, there are several promotions that can help you secure these displays for little to no cost with a minimum product purchase. Contact your AWG Brands Sales Representative for details.
