Are you looking for ideas to increase sales and get a return on your investment? Are you losing customer count to the dollar stores, limited assortment chains, or quick service restaurants? Then you should freshen up your store and COMPETE on a level above your competition. Your competition is spending millions of dollars freshening up stores and even tearing down existing stores and rebuilding in the same place with an emphasis on fresh, changing the way people see the store and improving sales.
A complete remodel of your store can increase sales by 25 percent or you can look at adding plug-in options for less and increase department sales by as much as 15 percent. The dollar store chains are adding fresh options and the limited assortment chains are completely remodeling the fresh departments nationwide to take sales away from conventional grocery stores. Freshen up your front end with impulse buys at the register, the best part is it can be self-contained so you can plug-in and ring-in the profits! The national average for new equipment is a 2.5 year return on investment for energy savings alone.
Retailers are achieving the image of service with added convenience of self-service in less square footage with the use of combination service over self-service cases. These cases can be utilized in deli, bakery, and fresh meat. The flexibility allows the opportunity for cross merchandising, promotions, and impulse sales. These cases can be added to an existing lineup to provide healthy and fresh options for grab and go or limited service locations.
Start building a reputation of quality and perfection. Providing a high quality product can create high margins while building a customer base that extends well beyond ones normal expectation. When doing something totally different from the competitors, taking a chance can prove to be successful. Dry aged beef and back bar cases are tailored to the retailers needs in their markets. This is an option your limited assortment competition cannot provide and will drive sales. On average, adding a smoker to your meat or deli department alone can increase sales by 3.5 percent and have a return on investment of less than a year.
A remodel to your FRESH department can increase sales by as much as 13% and a total remodel of the store can increase sales from 15 – 25%.
All of these options are great additions to top line sales but don’t forget you will improve the bottom line as you save money from lower energy cost. This equates to a better overall store and better customer count and, in the end, a more profitable store. If you have not added options to your store lately for increasing sales, you can bet your competition is and they are increasing their sales at your expense. On average, a remodel to your fresh department can increase sales by as much as 13 percent and a total remodel of the store can increase sales from 15 – 25 percent.
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