Wellness, health, and self care were growing trends that were thrust into the spotlight in part by the COVID-19 pandemic. These trends are now an everyday focus for consumers as they live with the realities that contagious viruses are part of life and that overall wellness and immunity are a defense.
The Best Choice OTC and vitamin products from VMC offer customers an affordable way to incorporate self care and wellness into their lives. If there is ever a category where the private brand truly matches the national brand it’s with OTC and vitamins. There is no wiggle room for ingredients or quality. Vitamin A is Vitamin A and an aspirin is an aspirin. This is the story that retailers should tell consumers. How do you tell that story?
- Start with the products. There are currently 279 OTC items that you can offer customers with around 30 more in planning and production. There are 60 vitamin items that have been optimized thanks to recent SKU rationalization.
- Take advantage of deals. Best Choice vitamins are regularly offered on VMC’s TPR program at 40 percent off.
- Utilize promotional materials. Health and wellness signage is available through AWG’s eCOMM site. Promote these items in-store and online just like you would your food products.
Exciting News! Our Best Choice OTC items and Best Choice Vitamin Line are receiving a brand new face. Sharp clean lines and bold colors are guaranteed to grab your customers’ eyes and help drive sales.
All new products will be in the new designs and we have begun refacing current items. Keep an eye out for these fresh, updated new looks.
