HomeProductsBetter for you

Better for you

-

Member-retailers can compete in the wellness space by utilizing the Choose Wellness program with AWG Brands.

What is Choose Wellness?

AWG and VMC created the Choose Wellness program to help member-retailers of all sizes easily market to the modern health-conscious consumer through strategic in-store signage, digital media content, consumer educational resources, event programs, and traditional advertising options.  It is a FREE turn-key program for our retailers of any size.

How does Choose Wellness use AWG Brands?  

AWG Brands are used in the Choose Wellness program in several ways and each month there is a Choose Wellness item listing. The products on this list are highlighted throughout participating stores with signage and through an advertisement flier that can be used in store or online; AWG Brands items are included in that listing.  In addition, on the Choose Wellness website www.letschoosewellness.com, there are recipes and nutrition information about AWG brands, specially focused on Clearly by Best Choice. 

Choose Wellness and AWG Brands are a great fit. Consumers want access to healthy food and resources while getting healthy food at a value, which AWG Brands and Choose Wellness can deliver.

If you haven’t signed up for the Choose Wellness program yet, please click here to fill out the sign up form:  

http://bit.ly/ChooseWellness_SignUp

If you have questions, please contact: 

Jennifer Egeland, MS, RND, LD

Dietitian/Sr. Category Manager Natural and Organic Foods

Jennifer.egeland@awginc.com

Must Read

Award-Winning Campaigns that Drive Sales & Consumer Engagement

AWG Brands continues to demonstrate its commitment to the grocery industry by launching impactful marketing campaigns that resonate with both consumers and retailers.

AWG Brands

Welcome

The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.