Consumers looking for chicken have a variety of options to choose from in the Best Choice brand. Boneless skinless breasts, tenderloins, wings, and boneless skinless thighs are all available in the frozen department under the Best Choice brand. The Best Choice chicken supplier hatches, raises, and harvests their own chickens in Arkansas and Oklahoma farms and facilities, and all products are produced in their Muldrow, OK plant, a dedicated individually frozen chicken plant. This plant has the highest certifications possible. The Best Choice products are all natural, whole muscle products that are marinated with a 15% solution of chicken broth, salt, and flavoring. The products provide consumers with easy to prepare solutions as they can cook just the pieces they need, reseal the bag to freeze until their next use.
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The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.