Latest blog posts
Written by our founders and volunteers, keeping you up to date!
KraftHeinz Ignites Growth
Kraft Heinz recently launched consumer-driven, data-backed initiatives to transform the sauces & condiments aisle and the Mexican food category, driving sales growth and improving shopper engagement.
Perfect Store
Driving snack category growth
Mondelēz is driving snack category growth through its comprehensive “Perfect Store” initiative, which optimizes the shopper experience across both physical and digital channels, recognizing the increasing influence of omni shoppers.
• RIGHT PRODUCT: Data-driven insights inform product assortment to maximize shopability and meet consumer demand.• RIGHT PLACE: Strategic product placement in store and online enhances visibility and drives impulse purchases.• ELEVATED SHOPPER EXPERIENCE: Mondelēz prioritizes a seamless and engaging experience across all channels, including high-quality displays, user-friendly...
Kickstart your mornings
Explore eight new items hitting shelves now, crafted to make your breakfast full of flavor and fun! Whether you’re looking for a boost of protein to start your day, wholesome goodness or a playful addition to the breakfast table, there’s something for everyone!