AWG Category Resets leverage insights, resources, and collaboration with vendor partners to help member retailers win at the shelf and realize long-term cost of goods. Through the best-in-class planograms, AWG Brands introduced refreshed assortments, new items, and expanded into new categories through these company-wide resets.
Category Resets also help draw attention to AWG Brands items as consumers continue to shift towards purchasing more private brands. In the past 12 months, 55% of shoppers have been purchasing more private brands. (FMI, The Power of Private Brands I, 2024)
Featured 2024 Category Resets & Reviews:
 | Yogurt featured new single-serve, multi-serve, Greek, kid’s tubes, and indulgent flavor offerings. While 97.8% of yogurt sales are single-serve, 32 oz. is providing the largest growth in the segment. Additionally, Greek yogurt has outperformed traditional versus two years ago with 50% dollar growth. |
 | Bath Tissue and Paper Towels reset introduced new Always Save and Best Choice offerings to meet the consumers’ need for high quality products. Private brands are the #1 brand of consumers in Total U.S. for toilet paper and paper towels, and nearly 50% of consumers buy private brands in this category. |
 | Oral Care reset featured Always Save’s first entry into the category for the value-centric shopper and expanded Best Choice offerings as consumers adopt new oral care habits. |
 | Cereal reset featured a transition of Always Save bags to boxes helping member retailers capture the growth in the box segment (80%+ of market sales). Best Choice offerings featured a full redesign in national brand comparable offerings. |
 | Ice Cream introduced Best Choice Superior Selections scrounds and pints as indulgence is continually top of mind for consumers and 50% will continue to treat themselves in the inflationary environment. These additions complement core offerings in Always Save and national brand equivalent Best Choice flavors. |
 | Shelf Stable Fruit reset launched four new Best Choice applesauce pouches and new Always Save applesauce cups into the market. Shoppers continue to find convenience in grab-and-go options and 67% of consumers stock canned fruit in their pantries. |
 | Salty Snacks reset introduced a variety of assortment changes including core size transitions from Always Save to Best Choice to match the national brand equivalent and increase promotional opportunities. Always Save now offers opening price point varieties. |
  | Bacon reset, the first within the Fresh Departments, introduced a new Best Choice from the Farm look and bacon stack pack. Private brands are #1 in the bacon category and 51% of consumers buy private brands in this category. |
 | Vitamins reset introduced a new Best Choice assortment featuring gummy vitamins, which are driving the category growth. The vitamins category is the fastest growing within the health, beauty, and wellness department. |
 | Seasonings: Offerings in all brands include redesigned packaging with easier to read colors and print for better shoppability. New gravy seasoning packets were introduced in top flavors along with innovative wing seasoning mixes. Across competitive retailers, 39.4% of consumers buy private brand sauces & seasoning mix. To help with merchandising, new spice rack cards are available on Grocer’s Kart. |
