AWG Brands Give You Many Products To Satisfy Sweet Tooths
As consumers resume celebrations that were previously put on hold due to the COVID-19 pandemic, bakery sales are growing. Bakery customers once again are buying doughnuts, breads, birthday cakes and other baked goods for everyday meals at their homes and for special occasions.
According to Supermarket News, NielsenIQ reported a 6.7 percent increase in the cake category year over year. This jump shows customers are feeling safer shopping in-store and attending social gatherings. However, consumers are still feeling the economic pinch of the pandemic, which makes NOW an optimal time for retailers to offer a private label bakery selection.
AWG Brands Opportunities
AWG Brands offers two thaw-and sell bakery opportunities through Best Choice Bakery and the Always Save Bakery Value Program. The thaw-and sell model means no additional labor is required and helps to minimize shrink; retailers only put out items as needed. Both programs have a great shelf life: 14-21 days for Best Choice and 7-12 days ambient for Always Save. Both programs also are backed by marketing support including eye-catching point-of-sale signage.
Expanding & Evolving
From doughnuts and pastries to cupcakes and brownies, the AWG Brands bakery programs boast the most popular grab and go bakery items. This convenience aspect is on-trend in the industry.
Also on-trend and new to the bakery assortment are the Best Choice Frosted Sugar Cookies. Coming in October, these popular soft, vanilla cookies are topped with creamy colorful frosting and crunchy sprinkles. Varieties will include: Pink Frosted, Blue Frosted, White Froste, Unicorn Frosted Sugar Cookies and White Frosted Mini Sugar Cookies.
Merchandising Tips
AWG brands bakery items can be merchandised in a variety of locations. The obvious area is in the bakery department where customers are looking for these items, but also consider a table by checkout lanes or by the dairy department for impulse purchases. Merchandise all like-branded items together on the same table to show the full program.
For lower volume stores, it’s recommended to keep products frozen until retailers can gauge how much is selling and then keep adding a couple more units each day until reaching full sales potential. High-volume stores should load a table with product in high-traffic areas.
Bakery Boom
When shopping for bakery items, supermarkets are the primary store choice for shoppers at 51 percent, according to the recent ABA/FMI Power of Bakery Report. This means customers are looking for bakery items at your store! AWG Brands makes it easy to offer these items. In-store bakery in grocery is a $14 billion business – don’t miss out on your slice of this cake.
