So, you want to project a wellness image as part of your overall communication plan. Where do you start? VMC has created the Choose Wellness program to help stores of any size and product assortment ensure they are guiding their consumers along the wellness journey with a goal of eventually becoming the preferred destination for wholesome, holistic, end-to-end consumer wellness needs and self-care solutions.
Choose Wellness is an omni-channel marketing program that utilizes in-store signage, educational components, and digital content to raise awareness and education about wellness products offered in AWG/VMC retail stores. It is a free turnkey program for AWG/VMC retailers. Choose Wellness is an evolving program, so signage placement and education materials will change seasonally. The VMC team develops numerous educational materials for social media and websites, including posts and ads for retailers to use. The Choose Wellness program is a full store marketing program that will continue to develop and help AWG/VMC retailers compete with others in wellness.
Stores can sign up for free through: http://bit.ly/ChooseWellness_SignUp
Interested member retailers can also work with their VMC sales specialist to sign up for the Choose Wellness Program. Upon signing up, you’ll receive your free sign kit and launch packet. This signage can be placed around your store to help guide your customers on their wellness journey. VMC’s in-house Registered Dietitian Jennifer Egeland has worked with the wellness and pharmacy team, industry associations, and AWG/VMC department leaders to develop criteria and guidance on placing your signs effectively throughout the store. The best part of the program is that it’s FREE to all AWG/VMC retailers.
