AppCard, the leading rewards platform built for independent grocers, released a major enhancement to its in-lane terminal: multi-language support. This new feature empowers independent grocers to better engage their primarily Spanish-speaking shoppers, removing language barriers at checkout and creating a more welcoming, inclusive shopping experience.
AppCard’s mission has always been to help independents compete with bigger chains by offering technology that strengthens shopper relationships. With the launch of Spanish-language in-lane terminals, grocers can now make it easier than ever for Spanish-speaking shoppers to enroll in rewards programs, redeem digital coupons, and access personalized savings.
The AppCard team believes independent grocers are at the heart of their communities, and many of those communities are primarily Spanish-speaking. By offering the in-lane experience in Spanish, this team of loyalty experts are giving grocers the tools they need to connect authentically and ensure no shopper feels left out.
Benefits for Independent Grocers:
Eliminate Language Barriers: Spanish-speaking shoppers can easily navigate rewards and promotions.
Boost Loyalty Participation: Inclusive enrollment leads to higher engagement and program success.
Strengthen Community Connection: Grocers can deliver a personalized experience that reflects the diversity of their shoppers.
This enhancement is available immediately for all AppCard partners with in-lane terminals. Current grocers can activate Spanish-language support today and begin offering a bilingual checkout experience that keeps shoppers engaged and returning.
The Power of In-Lane Technology
The in‑lane (NTR) terminal provides an easy, accessible way for shoppers to discover and redeem coupons at the point of sale. Analysis of data from 663 grocers shows that NTR clip/redeems vastly exceed those of mobile and web channels. Per‑merchant medians show that the NTR produces roughly four times as many interactions as the mobile app and generates approximately 14 times more redemptions. While NTR channels dominate engagement, mobile and web remain valuable supplementary channels that allow grocers to reach shoppers outside the checkout lane. Together, these insights support the strategic importance of the NTR in driving shopper participation and conversions.
