The year was 2000. We all survived Y2K without the millennium bug causing complete chaos. The first season of Survivor became the most popular show on television. And AWG debuted its new Best Choice Superior Selections brand, a multi-serve frozen entrée program with 12 SKUs. From these humble beginnings, Best Choice Superior Selections evolved into Superior Selections, a top-tier brand with an assortment of gourmet sauces, olives, cheeses, cereal, ice cream, and more. By 2012, the line had grown to 112 elevated products.
In 2020, the brand evolved again back to Best Choice Superior Selections and relaunched with a new logo and packaging design. The new look won a Graphic Design USA design award the very next year for its frozen desserts packaging. In these past five years since the relaunch, the brand has seen continued success from consumers who are looking for high-quality, unique, and elevated products.
Now celebrating 25 years as AWG’s elevated private brand, Best Choice Superior Selections is receiving a new logo and packaging design. Introducing: Superior Selections by Best Choice. The rebrand features a distinct logo with Superior Selections as the prominent text. Past feedback indicated that the former Best Choice Superior Selections logo was too similar to the Best Choice logo. This new treatment solves for this with Superior Selections by Best Choice receiving its own distinct color palette, font treatment, and shape. The endorsement by Best Choice helps connect the trust consumers have in the flagship brand. A brand new, bold packaging design will help it stand out on shelf.
Superior Selections by Best Choice will continue to deliver delight to consumers who want gourmet products made affordable. Through unique flavors and special ingredients, this brand inspires every home chef to be the hero of the kitchen and create moments of pride and joy at each meal or occasion.
The current assortment of 125 products will grow with new items and line extensions. For example, the popular frozen dessert line of cakes and fruit blossoms will add an exquisite key lime pie to its lineup. Additionally, a new assortment of gourmet trail mixes, cheesy potatoes, and mac and cheeses are joining the brand for the first time.
Competition in the elevated private brands tier has continued to heat up in the past year with the introduction of Walmart’s BetterGoods and the expansion of Target’s Good & Gather. As more consumers look for top-tier quality and innovation in private brands, Superior Selections by Best Choice provides these products in center store grocery, frozen, and dairy. All backed by the Best Choice 100% Customer Satisfaction Guarantee, this brand will continue to bring a competitive edge to AWG member retailers.
