AWG Brands products are backed by a 100% customer satisfaction guarantee, proving that quality is at the forefront for all aspects of products including formula, packaging, design, and more. Many product changes are made to improve the overall product experience, ensure quality standards, and to help AWG Brands products remain competitive in the marketplace. While many assortment changes are highlighted, such as the vast overhauls of the ice cream and snack categories, others may fly under the radar as they are not quite as recognizable, but equally important.
Let’s take a look at a few changes over the past year and the reasons behind them:
Always Save Cereal converted from bags to boxes in early 2024. Improvements:
- A pricing strategy to be directly competitive with value competitors, while increasing member retailer gross margin.
- The boxes better billboard the brand and product on shelf, leading to stronger shelf presence. Always Save’s colorful and bold packaging clearly shows the type of product and catches the shopper’s attention.
- Ready-to-eat cereal is led by boxed cereal, leaving more market share to grab in the box segment.
- Integration of Always Save into the boxed cereal set, bridging the gap between value focused bags and various boxed segments.
Best Choice pasta is in progress of moving from plastic bags to cardboard boxes. Impacts:
- Product will better match the national brand equivalent, Barilla, which is packaged in boxes.
- Provides improvement in packaging quality with no increase to cost of goods.
- Box packaging is now recyclable and appeals to customers focused on purchasing more sustainable products.
- Improved display on shelf with a cohesive look and easier to read packaging provided the customers with an improved shopping experience.
Best Choice drink mixes shifted to cardboard box packaging: Outcome:
- The 2-quart 5-count varieties have shifted from plastic containers to cardboard boxes, now matching the 10-count varieties in design and packaging type.
- Cohesive look on shelf to communicate varying sizes and flavors to the shoppers with other powder drink mixes, and liquid enhancers nearby.
- Improved sustainability by shifting away from plastic packaging.
There are many other changes that may happen in the background, including formula modifications, packaging changes, size adjustments, and more. These changes improve upon the quality or cost of AWG Brands products to continue providing quality products at a better price.
