When it comes to competitive pricing, data collection might not be the first thing grocers consider. However, collecting competitive data is crucial for understanding competitors’ pricing and managing your own pricing strategies effectively.
The Intrics Intelligence Platform, a web-based solution, links your catalog with real-time market data to deliver comprehensive price reporting and insights. With Intrics, you don’t just keep up with the competition—you set the pace.
AWG has partnered with competitive intelligence pioneer RDSolutions (formerly RetailData) to offer its members access to the Intrics Intelligence Platform at a discounted rate. Through StoreFront, AWG members receive monthly enhanced pricing surveys for three to five retailers per division support center, including Walmart and Dollar General. For data on competitors or regions not covered, members can contact RDSolutions directly. Jessica Duke at RDSolutions can be reached at [email protected].
New AWG members who sign up for platform access will receive a 7% discount off the list price. The platform is customizable to your business needs, offering a subscription that includes minimum, maximum, and mode competitive prices for each retailer and market.
The Intrics Intelligence Platform includes several modules:
- Product 360 & Product 360 Mobile: Your digital product library, offering key metrics on price, geographic reach, and retailer coverage for any item—available on desktop or mobile.
- Price Reporting: A resource for ensuring your products are priced according to your strategy.
- Product Linking: Connect your products to competitor products to understand your competitive landscape, manage your price position, and optimize your product offering.
- Price Management: Consolidate competitive price audits, internal pricing, and POS data into one easy-to-use platform to set, implement, and manage pricing strategies efficiently.
Additional features of the platform include:
- User-Friendly Interface: Navigate through an intuitive dashboard that simplifies data visualization and pricing analysis.
- DIY Extracts: Download competitive data on your schedule.
- Customizable Alerts: Receive notifications on significant market shifts to adapt your pricing strategy in real time.
- In-Depth Price Reporting: Generate detailed reports on your competitive price index, promotional strategies, and trends to refine your approach based on actionable insights.
Build-Your-Own Dashboard: Customize your dashboard experience to suit your specific needs.
