Harnessing the Holiday Spirit: Three Ways Retailers Can Celebrate Nonprofits

The holiday season presents a golden opportunity to highlight and celebrate the nonprofits that make a meaningful impact in their communities, while showcasing the Save-A-Label program holistically. Here are three effective ways retailers can honor organizations and educate their communities about the program:

1. Celebrate Save-A-Label Participants
   The Save-A-Label program includes a diverse array of nonprofits, from schools and churches to food pantries and community centers. This holiday season, take the time to celebrate their commitment to the community. Acknowledge their efforts through special promotions or in-store features to reinforce the value of their work and the role of the Save-A-Label program in supporting their missions.
   
2. Celebrate Community Involvement on Giving Tuesday
   Nonprofits thrive thanks to the dedication of their supporters and the broader community. This Giving Tuesday, organize a friendly competition among local nonprofits to highlight community generosity. Display jars for each participating organization in-store. Encourage customers to bring in their Best Choice Family of Brands product labels on Giving Tuesday and deposit them into their chosen nonprofit’s jar. At the end of the day, announce the “winning” organization but emphasize that every contribution benefits the community as a whole.
   
3. Celebrate Save-A-Label’s Effectiveness
   Celebrating the Save-A-Label program is also a celebration of the retailers and nonprofits that drive its success. As of August 2024, the Save-A-Label program has contributed $55,400 to 852 organizations. Use this milestone to honor nonprofits in the area and encourage those not yet involved to join. 

To maximize the impact of their holiday celebrations, ensure that customers are informed about how they can support these nonprofits. Utilize the Save-A-Label signage kit available on Grocer’s Kart. Place these materials strategically throughout your store to raise awareness and guide customers to Best Choice Family of Brands products. Additionally, leverage the Save-A-Label Toolkit on Box for digital assets. 

The impact of nonprofits on their communities is profound and enduring. This holiday season, join AWG Brands in honoring their invaluable contributions and fostering a spirit of giving.