To help support member retailers in marketing to consumers, AWG Brands creates marketing themes that coincide with AWG Category Sales events. These themes guide marketing efforts during the event time frame in order to highlight AWG Brands products through multiple avenues, both in-store and online.
With tighter grocery budgets this holiday season, using these marketing themes to show shoppers they can get the same great quality while making their dollars go further is essential.
- Supplemental Ads: These ads are a way for customers to identify great values throughout the store. Each item in this two-page, multi-week ad is selected to coincide with AWG events.
- End Caps: This program allows retailers to easily merchandise for two pre-planned four-foot end cap displays. Participants receive the product, planograms, and a header card for each event.
- Recipes: Each month, recipes for Always Save and the Best Choice Family of Brands are created for retailers to use and promote to their customers.
- Blog Posts: The blog posts are created to help communicate Always Save and Best Choice Family of Brands information in a consumer-friendly way. From introducing new products to understanding how to use a particular product, the blog posts are available to help retailers educate their customers.
- Social Media Content: To reach customers where they are, AWG Brands creates graphics and copies each month that retailers can use to promote recipes, blog posts, products, and more.
All these items, along with the marketing theme graphics, can be found in the AWG Brands Retailer Playbook on Box.
