We are all familiar with AWG’s Excellence Awards, an opportunity to showcase a retailer’s efforts to stand out in the many different merchandising categories. Soon a new category will be added to the mix: Excellence in Design. This category will be specific to those stores that have undergone a remodel within the previous year. If you have completed a remodel through DSG, you will be automatically entered.
We will have multiple categories: stores under 20,000 square feet, 20,001-40,000 square feet, and over 40,001 square feet. When you choose to upgrade the look and feel of your store, whether it’s a new layout with case upgrades and new décor, or maybe just a simple refresh with new paint and signage, you have not only invested back into your store, but into your community. Your DSG team wants to recognize you for your efforts and showcase those efforts to your fellow retailers.Retailers should also note that setting or resetting a category’s shelves is not a one-time exercise. POGs should be consistently reviewed, refreshed, and analyzed to maximize sales and shopability.
