Decor
Over 70% of American households decorate the interior of their houses for Christmas. Retailers can capitalize on those numbers by carrying seasonal décor merchandise in their stores.
Trends/Top Items
- Snowman icon continues to drive over 55% of the sales in the décor seasonal category.
- Grays and Reds continue to be the preferred color trends for the last two years.
- Customers continue to purchase gnomes which have been on trend for the last four years.
- Tabletop items and small signs continue to perform year to year as consumers remove everyday décor and focus on seasonal décor on tables and walls.
Merchandising Tips
- Wide variety of offerings is key to maximize sales.
- Create a décor theme including a mix of items and materials like wood, glass, plush, ceramic and metal.
- Display in traffic pattern so that customers see the product and how it is merchandise to give them ideas on how their homes can look.
Impulse Gifts
Americans plan to spend on average over $850 in 2022 on Christmas gift giving. Women will spend over 20 hours on average shopping for Christmas gifts.
Trends/Top Items
- Candles continue to be a large gift exchange item at Christmas.
- Decorative serving platter focusing on winter scenes.
- Lanterns continue to be a staple for gift giving as they are high quality at an average cost.
Merchandising Tips
- Create a “gift giving” endcap that contains a wide variety of gifts from candles, decorative pieces, gift bags and gift cards.
- Need to highlight a few items to draw attention from the female shoppers in your store.
- Use signage that calls out the gift giving aspect of the item.
