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Show me the Money

The impact of Digital Coupons

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Digital coupons. Are you wondering what all the fuss is about? Do you think it’s not really something that has an impact? Do you think your customer base doesn’t really care about them? The truth is they do.

80% of shoppers only sign up for emails to get discounts (source: CouponFollow), 40% of grocery shoppers used a discount or promo code through their phone when shopping in-store (source: Statista), 38% of shoppers admitted to spending more than they originally planned because they found a coupon (souce: Credit Donkey).

For AWG stores on one of our digital coupon programs, the average basket lift is more than $30. And all coupons that are provided on the program are at 100% payout. You give value to your customers, but the coupons are funded by AWG vendor partners.

Are you looking to increase your engagement with your shoppers? AWG’s Retail Marketing Network (RMN) program offers personalized digital coupons for your shoppers. We use Artificial Intelligence to provide the coupons that will have the most impact for your business.

Are you so busy you can’t imagine adding one more thing? No problem! Most digital campaigns can be automated once you provide us with the parameters.

Give your marketing some presence with one of AWG’s digital coupon solutions. Or are you already on an RMN program and want some help with your marketing?

Either way, you can get more information by emailing Jeremy Butcher, AWG Advertising Supervisor at [email protected].

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Welcome

The time is right for private brands! In today’s uncertain economic times, consumers are seeking value every day. According to the 2024 “Power of Private Brands” study by FMI - The Food Industry Association, 94% of shoppers purchase store brands at least occasionally. In addition, 55% of shoppers have been purchasing more private brands over the past year, compared to only 28% purchasing more manufacturer brands.