Immune health has been a growing trend that surged to the top of consumers’ minds since the onset of the COVID-19 pandemic. Consumers now are putting their health first with a focus on prevention and immunity. This focus is evident as immune support sales in the U.S. have exceeded $600 million. Currently, vitamins are up 22 percent at VMC.

Fast Facts: 

  • Elderberry is the fastest growing immune health product type. 
  • Gummies are the fastest growing segment.
  • Shoppers are looking for products for themselves and their children.

To help retailers quickly implement immunity support for their customers, VMC introduced a new Immunity Support Rack Program that displays top vitamins and supplements including Vitamins C and D3, Elderberry, Echinacea, Zinc and more. Participating brands include Nature’s Bounty, Nature Made, Emergen-C, VitaFusion, Nature’s Truth, Best Choice and Nature’s Way Sambucus. 

To learn more about this program, contact VMC Category Manager, Stacy Leeton, at [email protected].