Consumers’ snacking definitely saw a rise in 2020 as people stayed home more and looked for affordable indulgences. That’s one of the reasons the Always Save bakery items saw such a successful launch in 2020.
Best Choice is capitalizing on the trend in 2021 with its own line of items. While the Always Save items included thaw-and-sell breakfast favorites, the Best Choice line boasts sweet treats. Various sizes of vanilla and chocolate cupcakes and two-bite brownies and cinnamon rolls make up the seven products in the newly launched Best Choice line with additional items like sliced loaf cake and iced brownies to follow later this year.
The items have a suggested retail price of $2.99, making them not only convenient for customers, but margin builders for retailers as well. The thaw-and-sell products help maximize labor efficiency while minimizing shrink with their great shelf life of 14, 21, or 45 days ambient. Grab and go and convenience are on-trend throughout the industry and this assortment helps retailers compete with big box retailers in their area.
Merchandising all items together on the same table will show the strength of the program and tables by the checkouts or dairy department will prompt impulse purchases. Signage is available in both ironman and table top easel signs to help draw attention to the items and make them stand out.
