September is National Family Meals Month™, an industrywide movement to raise awareness of the benefits of frequent family meals. Each year, FMI and AWG Brands work collaboratively with retailers to bring families back to the table to share one more meal at home per week.
Whether you have a robust family meals program in place, or you’re just getting started, there’s a way to bring the family meals movement to your shoppers. Here’s how AWG Brands celebrated National Family Meals Month™ in September 2022.
AWG Brands participates each year in National Family Meals Month on two levels:
- By providing content and marketing support for member retailers to utilize.
- Providing direct-to-consumer content on the AWG Brands’ consumer-facing platforms.
RETAILER MARKETING
Marketing opportunities and the FMI resources were communicated through email communication, sales team communication, and through the AWG member retailer intranet (StoreFront) in preparation for Family Meals Month.
Marketing resources available to retailers include:
- Themed Supplemental Ad
- 4-ft end cap with matching signage
- Social media content & graphics
- Graphics for traditional ads and website banner ads
CONSUMER MARKETING
Consumer marketing tactics include:
- Social media posts
- Website features
- Email marketing campaign
