Consumers trust AWG Brands and look for them when they shop at AWG member retailers’ stores. Employees of these stores can help customers learn more about the brands by becoming private brand advocates. Being an advocate means the employees talk positively about the value, quality, and price of Always Save®, Best Choice®, Pure Wonder by Best Choice™, Hello World by Best Choice™, Clearly by Best Choice™, and Best Choice® Superior Selections®. It also means these employees understand the unique characteristics of each brand and point consumers to them.
Investing time and resources into an employee advocacy program not only enhances the visibility of AWG Brands, but also fosters a sense of pride and commitment among a store’s team members. The AWG Brands team has built an advocacy program that is turnkey and easy to implement. View the program plan below, then contact an AWG Brands Sales Representative for more information.
Who: AWG Brands Employee Advocacy Program
Objectives: The aim of an employee advocacy plan is to encourage and empower member retailer employees to become private brand advocates by building a connection between AWG Brands and the employees, encouraging them to share their enthusiasm, and recognizing their efforts.
Framework:
- Phase 1: Awareness – Communicate & Educate
- OUTCOME: Employees can tell consumers about all of the AWG Brands and the 100% Customer Satisfaction Guarantee.
- Phase 2: Experience – Encourage Trial
- OUTCOME: Employees have bought and tried AWG Brands products.
- Phase 3: Advocacy – Repeat purchases, connection, and sales
- OUTCOME: Employees like to use AWG Brand products and share their positive experiences with customers!
Activities:
- Employee education meeting
- AWG Brands training curriculum
- New store employee coupons
- Monthly giveaway
- Reward & recognize
- Survey & suggest new products or improvements
- Encourage advocacy in-store and online
