In an exciting evolution of AWG Brands’ marketing efforts, AWG Brands has centralized its consumer go-to-market strategy to help member retailers create a cohesive consumer experience across platforms.
Utilizing insight from several AWG departments and playing up seasonal considerations, food holidays, and event items, promotional themes are being developed specifically for each center store merchandising event in 2021. AWG Brands bakery, meat, and produce items will be included as they align with grocery themes and as lead time allows.
The 2021 themes will connect all programs that AWG Brands touches. Fully developed marketing collateral will be available for each event time frame. This includes print ad drop-ins, digital graphics, videos, end cap planograms and signage, in-store audio messaging, digital coupons and more. Themes pull grocery event items to the forefront, helping member retailers easily showcase AWG Brands both prior to and during a consumer’s shopping experience.
The 2021 assets will be available when grocery event deals are released and are free to all member retailers in the AWG Brands Retailer Playbook awgbrands.com/playbook. Member retailers can also contact their AWG representative for more information.
