Homei22 programsStart Accepting Healthy Benefits Now

Start Accepting Healthy Benefits Now

A guide by Fincretive

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Over-the-counter and different Healthy Benefits (OTC/HBC) cards are now commonplace,so what is stopping you from accepting them at your store and pulling customers back from the national chains?

Your POS is probably ready to accept. Ask you POS dealer today!

AWG has partnered with Fincretive, a company that provides a universal gateway and turnkey solution for all the different types of Healthy Benefits (OTC/HBC) cards. The solution is a single integration into your existing POS to enable acceptance of these cards immediately upon installation. The Fincretive Gateway is integrated with the following POS systems:

  • NCR ENCOR
  • RORC
  • LOC SMS
  • Toshiba ACE (early 2026)
  • RMH
  • And More (ask your dealer)

Want to increase private label and local product eligibility?

Onboarding through the Fincretive Gateway includes normalization of local product items and treats private label as equal to national brands. These products bring higher margins and help your customers stretch their benefit dollars—good for you and your customers.Ultimately, the different health plans determine product eligibility, but Fincretive and AWG emphasize the private label items for broader eligibility, more equal treatment, and optimized item adjudication support.

Please contact AWG or your POS system provider to begin onboarding today and start transacting with HBC/OTC/Grocery Benefit cards.

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