AWG Brands continues to demonstrate its commitment to the grocery industry by launching impactful marketing campaigns that resonate with both consumers and retailers. In 2023 and 2024, AWG Brands was a proud supporter of the National Frozen & Refrigerated Foods Association’s (NFRA) March Frozen Food Month, presenting the Frozen Food Happiness campaign. These initiatives not only garnered the coveted Golden Penguin Award but also successfully educated AWG teammates, member retailers, and consumers on the exciting range of frozen food products available through AWG Brands.
In June 2023, AWG Brands extended its efforts with the Dairy & Beyond campaign, aligning with NFRA’s Dairy Month efforts. This campaign, which leveraged the Retail Marketing Network (RMN) to promote digital dairy coupons, led to a significant 5,626-unit sales lift, equating to a 6.72% increase in sales for participating retailers.
Building on the success of this campaign, AWG Brands is poised to launch an RMN campaign in March 2024, designed to amplify the 2025 Frozen Food Happiness campaign. By expanding opportunities for consumers to try featured products, this initiative will drive sales and increase engagement, benefiting both member retailers and their customers. It’s a strategy that promises to deliver growth and success for all parties—truly a win-win.
Unlocking Strong ROI with RMN: Driving Sales and Customer Engagement for Retailers
When it comes to getting the best return on investment (ROI) for marketing dollars, AWG Brands knows that leveraging the Retail Marketing Network (RMN) is a smart and effective choice. Over the past few years, AWG Brands has successfully utilized RMN to drive campaigns like Dairy & Beyond and seasonal promotions, such as back-to-school events. With RMN, AWG Brands has been able to tap into a vast network of digital channels through AWG member retailers, providing a direct line to shoppers and driving impressive sales lifts for featured products as well as introducing consumers to new items.
One of the standout features of RMN is the opportunity to partner with national brands on select campaigns. These collaborations often involve special offers, such as discounts on AWG Brands products when purchased in combination with a national brand, or bundled savings on both AWG and national brand items. These partnerships are proving to be successful—boosting sales for both AWG Brands and national brand products, while also benefiting member retailers by driving more traffic and sales at the shelf.
The beauty of RMN lies in its ability to deliver personalized advertising directly to consumers through member retailers’ proprietary media platforms. This tailored communication meets customers where they are, offering convenience by reaching them anytime, anywhere, and on any device. As a result, member retailers can expect to see an increase in customer reach, larger basket sizes, sales lifts, and a more enhanced overall shopping experience.
Learn more about RMN: https://awginc.com/retail-marketing-network/
Strategies for Success: How Private Brands and Digital Coupons Increase Sales
In 2024, AWG Brands offered more than 1,750 digital coupons, which could save a consumer $1,500+ on their grocery bill!
Digital coupon usage continues to grow as consumers feel the inflation pinch and look for additional ways to save. According to a recent Ibotta State of Spend report that surveyed more than 5,400 grocery shoppers and CPG brand marketers, 72% of consumers noted that a challenging economy motivated them to switch to private brands and that promotions of private brand products can create long-term brand loyalty and value for shoppers.
The study also found that investment in digital promotions is on the rise. Throughout 2025, AWG Brands will continue to invest in digital coupons. This allows AWG Brands to bring down pricing for competitive items, encourage consumer trial of new products, collaborate with vendor partners to secure additional trade funds, and help member retailers show value to consumers.
More than 1,500 AWG member retailers now offer digital coupons to their customers. Are you? If not, it’s time to contact the AWG Advertising team to get started. If so, are you telling consumers about these offers?
Each event, AWG Brands provides promotional signage, digital content, and printable flyers to help member retailers advertise digital coupons to their customers. These resources can be found on StoreFront and in the AWG Brands Retailer Playbook.
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