“Good” is not just a descriptor; it’s an integral part of our identity, shaping our business practices every day as we produce “Good food. Responsibly.®” You can trust that we don’t just offer good food — we make a difference, and we’re eager to introduce our new products and initiatives to you, our valued customers.

General Mills continued its consumer-centric approach with a significant move from one of its beloved brands, Totino’s, during Super Bowl 58.

Throughout its 40-year history, Always Save has offered quality products at an opening price point or best price per unit measure. AWG member retailers and end-consumers alike trust the brand for providing value through everyday low pricing while also standing behind a 100% customer satisfaction guarantee. This combined quality and value helps Always Save compete for budget-conscious customers’ business, exclusively with AWG member retailers.

Building category strategy and bringing it to life in-store takes about ten months, and involves strategic alignment, sourcing evaluation, packaging development, and production.

The Save-A-Label® program has served as a beacon of community support, strengthening the bond between AWG member retailers and their communities. What initially began as a short-term promotion to aid local grocers in backing their communities has evolved into a permanent fixture, owing to its popularity.

AWG Brands boasts a field team of nearly 60 professionals committed to assisting all AWG member retailers with sales information, marketing, merchandising, product assortment, training, and more. Below, they share some of their best practices to help your store elevate sales with AWG Brands.