Consumers increasingly care more about the ingredients in the products they use. They want to know how and where they are sourced, if they contain any allergens, and information about the companies that produce them. Consumers are becoming more involved and making buying decisions based on these factors. Brands need a way to include additional information beyond the basic required nutritional data. However, there’s only so much material that can be displayed on a product package, especially if that product is small enough to fit in the palm of your hand.
SmartLabel is the answer. It enables brands to provide data to consumers related to ingredients, nutrition, allergens, recycling, preparation instructions, safety handling, recipes, and more. Information that won’t fit on the side of a can or on smaller packaging is now available to the consumer through a QR code on the product’s label. Consumers can quickly and easily access this data, allowing them to make a more informed choice about the products they are consuming.
Over the past few years, the AWG Brands team and its partners worked to create QR codes and product landing pages for all food products consumers can purchase. These SmartLabel pages are now live on the SmartLabel website and on the AWG Brands websites:
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Product pages for non-food items including Baby, Pet and Over-the-Counter categories are currently in the works.
Why is this so important? According to the 2022 Food & Health Survey conducted by the International Food Information Council, Washington, 80% of consumers purchase products based specifically on food labeling. When a consumer sees and scans a SmartLabel QR code, they can feel more confident in the products they are buying and better trust the brand that supplies the information. Consumers want transparency; through SmartLabel, AWG Brands is providing that.
