No matter what time of year, consumers are always looking for ways to make their dollars go farther. Whether it is the start of the year after the holiday season has inspired more spending, or at the end of the month when paychecks get depleted,there’s always a reason to talk value. The AWG and VMC Value Proposition Toolbox helps aggregate the most impactful deals and promotions from departments across the organization to help simplify this Value Proposition messaging for your customers. Here are some ideas on how to use the Value Proposition Toolbox.
Maybe you’re looking to promote more produce and better-for-you options during January. The produce department’s lock down items give retailers great options for value items and the AWG Brands Clearly by Best Choice brand supplements the basket with organic, gluten free, and free-from center store options.
Is it time for a big family gathering in the spring or winter? Most consumers still look to fill the center of the plate with items from the meat and seafood departments. The teams in those areas provide value-based options including Pick 5, Value Pack, and a whole host of AWG Brands offerings.
Consumers looking to unleash their foodie side for gatherings like dinner parties can find values in stores, including specialty and Hispanic items in VMC to the elevated everyday items in the Best Choice Superior Selections brand. Plus, consumer favorites in the bakery department make every day feel like a holiday.
Price drop, every day low price, and digital coupons are also aggregated in the Value Proposition Toolbox. Offering these to consumers every day helps them save money, allowing them to save more for birthday presents, wedding showers, and special days—however they define them.
There’s really no wrong time of year to remind consumers about the value proposition they can expect while shopping your store.
