As the calendar turns to a new year, it’s time to celebrate another milestone: 40 years of Best Choice, the flagship brand in the AWG Brands portfolio. From the beginning, the goal of Best Choice has been to perform equal to or better than nationally branded products. It has also always carried a 100% customer satisfaction guarantee.

Best Choice Superior Selections products are ideal for cross-merchandising. Specialty sauces can be placed in fresh departments next to meats so they can be used for marinating, or next to produce so they can be used for dips.

As AWG ends its second full year facilitating the Retail Marketing Network (RMN), the data shows that the progress this program has made is impressive. The first year was a period of learning and growth, setting the stage for subsequent successes. As the second year concludes, AWG reflects proudly on its achievements, including the fact that we are now offering participating members an RMN revenue share at the end of each quarter, highlighting the program’s value.

Promotional opportunities create awareness on shelf, but AWG teams are working hard behind the scenes daily to help deliver the best everyday cost of goods possible. This work includes extensive reviews of products available in each category and ongoing vendor partner negotiations.