Digital coupons are offered for each event for Best Choice, Clearly by Best Choice, Best Choice Superior Selections and IGA brands. Items are selected based on a variety of factors including:
- What’s on deal? Items that are already in AWG events with discounts are considered for digital coupons so retailers can offer these items at a steep discount.
- What’s new? A great way to encourage trial of new products is to offer a discount. Retailers will often see digital coupons on recently launched items that also carry a purchase discount for bringing them in store.
- What’s seasonally relevant? Whether it’s burgers during grilling months, tortillas for Cinco de Mayo, or flour during holiday baking time, coupons are offered on items that customers would be looking for during that particular season.
- What special opportunities are available? Sometimes, suppliers will create special selling opportunities and help support coupon redemption costs. In these instances, digital coupons are created to utilize these funds.
The AWG Brands team is partnering with students pursuing masters’ degrees in data analytics at the University of Illinois’ Gies College of Business. These students are analyzing AWG’s digital coupon redemption data and select stores’ transaction data to determine the best coupon values, products, and other factors that make digital coupons successful in growing sales. The AWG Brands team looks forward to sharing these results as the students complete their projects.
How to make digital coupons successful
Offering digital coupons is the first step, but in order to make them truly successful, retailers need to tell their customers about them. AWG Brands digital coupons are available for four weeks in a row for each event. This allows a store to promote the coupon at any time during an event without fear that the coupon will reach clip or redemption limits. Editable flyers and iron man signs are also created for retailers to use in-store or online. These tactics help retailers tell customers what digital coupons are available.
