Introduction: 1984 Products offered: 552 Categories covered: 60 Departments: Center Store, Frozen, Dairy, Meat, Seafood, Bakery, Produce, Non-Food Top categories: Paper/Plastic products, cookies & crackers, snacks Positioning: Best everyday opening price point or price per unit of measurement on shelf Brand Role: Price Perception Driver Consumer Profile: Budget-minded, value shoppers Comparable items: Aldi, Great Value, Dollar General An opening price point brand consumers can trust. That's what the Always Save brand means for you. Hundreds of key value items across the store carry the opening price point or best price per unit of measurement, every day. Always Save products are backed up by a 100% guarantee, ensuring quality products that compete for even the most budget-conscious customer's business. Always Save® is a registered trademark of AWG.
Packaging call-outs:
Yellow background “Mentally stimulating, and with its positive and happy energy, yellow suggests value and grabs attention.”
Logo “The smile in the Always Save logo reminds customers that Always Save is the brand that makes both them and their wallet smile!”
Icons “Icons for product categories add character to the packaging, help to structure the product range, and aid navigation by the consumer. There are 25 different icons”
Arrow “Arrows on Always Save packaging help direct the eye to the product images, giving customers a sneak peek into the product they’re buying”
Speech bubble “Speech bubbles call out additional information about the product or let the customer know there’s a recipe on the package”
Color accents “Accent colors are used for product differentiation and to complement the flavor or type of individual products”
Photography “Product photography enables a quick and easy identification of the product and represents it in the most appealing way possible”
Other varieties of product “If there are multiple flavors or varieties of a product, they are listed on the side of the package to help consumers explore the brand and product even more”
Facts up Front “Always Save makes it easy for consumers to understand key nutritional facts of the products with prominent Facts Up Front” Facts Up Front is a simple and easy-to-use labeling system that displays key nutrition information on the front of food and beverage packages.
QR code “QR codes link to product landing pages on alwayssavebrand.com. Always Save wants to be as transparent as possible with consumers about how their products are sourced and what they contain.”
100% Guarantee “Always Save® products come with a 100% customer satisfaction guarantee. In fact, if a customer is not fully satisfied with an Always Save product, they can return it to the store or let the AWG Brands Customer Service team know and receive a full refund.”
Always Save products and labels are all developed and owned by AWG.
